.dev domain lifecycle
.dev is operated by Google (Charleston Road Registry). Approximately 80 days from expiry to drop. Developer tools, technical documentation sites, personal portfolios for engineers.
At a glance
What .dev is for
.dev launched in 2019 as Google's second HSTS-by-default TLD. Like .app, every .dev domain is on the HSTS preload list — HTTPS is mandatory. The TLD has been broadly adopted by developer-focused projects, particularly CLI tools and developer-marketing sites.
Registrations have grown steadily to about 500,000. Pricing is consistent with .app — mid-tier, retail $15-$25 per year.
The lifecycle follows the standard ICANN gTLD model. No registry-specific quirks beyond the HTTPS requirement.
Best fit: Developers and technical projects. Particularly popular for CLI tools and dev-tool marketing sites.
Special rules and quirks
- HTTPS required at the registry level (HSTS preload list).
- Operated by Google Registry.
Buyer notes
- TLS certificate required before launch.
- Drop catching is less competitive than .io for technical brands.
Frequently asked questions
How is .dev different from .app?
Both are Google-operated, both require HTTPS. .dev positions toward developer tooling, .app toward end-user applications. Operationally identical.
How long does an expired .dev take to drop?
About 80 days, standard 45+30+5 pattern.
Is .dev only for developers?
No restriction. Anyone can register, but the TLD is associated with developer tooling.
Why does .dev require HTTPS?
Same as .app — Google added the TLD to the HSTS preload list as a registry policy.
Are short .dev names available?
Premium tiers exist. Short and dictionary names are usually reserved at higher prices.
Related TLDs
References
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