.blog domain lifecycle
.blog is operated by Knock Knock WHOIS There (Automattic). Approximately 80 days from expiry to drop. Personal and professional blogs, content brands.
At a glance
What .blog is for
.blog is owned by Automattic (the WordPress.com parent company) and operated through their subsidiary Knock Knock WHOIS There. It launched in 2016 with strong WordPress integration — every WordPress.com blog can be upgraded to a custom .blog domain with one click.
About 250,000 registrations. Standard lifecycle.
Best fit: Bloggers and content-focused brands.
Special rules and quirks
- Operated by Automattic; tight WordPress integration.
Buyer notes
- Standard 80-day lifecycle.
Frequently asked questions
Is .blog only for WordPress?
No. Open registration with no platform requirements.
How long does an expired .blog take to drop?
About 80 days.
Who runs .blog?
Knock Knock WHOIS There, an Automattic subsidiary.
Does WordPress.com offer .blog domains directly?
Yes. WordPress.com offers .blog domains as the default upgrade path for free blogs.
Are .blog premium names reserved?
Yes, premium-tier.
Related TLDs
References
Watch a domain you want to buy — snooze.domains tracks the lifecycle and emails you when it changes status. Free, up to 100 domains. Start watching — free